Tips for Exhibiting at a trade show

Top Tips for Exhibiting at a Trade Show


Exhibitions and local business events are an excellent opportunity for businesses to showcase their product or services to potential customers, but an exhibition can be a daunting task, which is why we’ve put together these tips for exhibiting at a trade show.

GOAL: The first thing you should do is to define your goal for the event. Is it to showcase your work, promote your brand, or sell products? Having a clear understanding of what you want to achieve will help you to focus on the right things and create a more effective plan.

PLAN: Once you know your goal, start planning your exhibition. This includes deciding on the theme, location, and date. Make sure to consider factors such as accessibility, traffic, and parking, you want to make it as easy as possible for customers to come to you.

BUDGET: Exhibitions can be expensive, so it’s essential to create a budget and stick to it. Factor in expenses such as space rental, marketing, shipping, and display materials; a reusable exhibition system such as TRIGA® will help your budget work harder for you

MARKETING STRATEGY: Your exhibition won’t be successful if no one knows about it. Develop a marketing strategy that includes social media, email marketing, advertising, and press releases.

DESIGN: You want customers to come to your stand, make your design appealing and inviting. Consider the lighting, layout, and flow of traffic. Make sure your display materials, such as banners and signage, are professional and high-quality; a High Quality Exhibition System is a must

PROMOTE: Promote your exhibition via social media, email marketing, and advertising. You want people to come to your stand, you want customers to engage, and telling them in advance will increase your exposure. Have you considered promotions, incentives or free samples, these are a great way to promote your business or product.

INVENTORY: If you’re selling products at the exhibition, ensure you have enough stock for the event. Get your promo items ordered and ready; items such as pens, bags, business cards and other giveaway items, we all love a freebie.

NETWORK: Exhibitions are an opportunity to network with other exhibitors and customers. Attend networking events, engage in conversations and build up relationships to help generate leads.

PRACTICE: Finally, practice your pitch. Unless you’re a complete natural at conversation and have a gift for sales, you’ll need to practice. Be ready to talk about your work or products and answer questions. Practice in front of a mirror or with a friend, build confidence and deliver a clear and concise message.

Preparing for an exhibition takes time and effort, but it’s worth it. By following these Tips for Exhibiting at a Trade Show you’ll be well on your way to creating a successful and memorable exhibition that showcases your products or services effectively.

Triga is a worldwide company with offices in various countries, allowing us to support you with your stand requirements worldwide