09 Feb Standing out with lightweight portable stands
Before showcasing your brand you’d typically have to show up a couple of hours before the expo or trade show starts in order to set up your exhibition stand. And then spend just as long taking it apart to relocate it later. The prospect of having to lug around heavy components for hours is enough to make the most enthusiastic marketer or brand ambassador groan.
Choosing the right shape and size
It doesn’t have to be that way. Lightweight portable stands are the answer for anyone who wants to save time and money while putting their brand’s best foot forward. Portable stands come in a wide variety of shapes and sizes, and can be fully customised to suit any brand’s specific needs. They are typically made with aluminium frames, which makes them light enough for one or two people to manage while keeping the structure strong.
You have the option of using curved or straight portable walls to reshape and resize your display area, with the added benefit of printing high-definition branding and marketing messages on them. Several lightweight walls can be combined to create a booth or close off your display area. Towers that have four printable sides and a display stand in the centre can be combined with these mobile walls to create a striking presence.
Ease of setting up your stand
Because a portable stand can be assembled easily by one or two people it’s not necessary to travel with a dedicated crew to set up your display area. It is lightweight yet durable, making it easy to pack away into your car, while being perfectly suitable for repeat use. In fact, this reusability and ease of branding is one the popular qualities of portable stands. And the printed fabric is tough and easy to clean so your brand is sure to always look immaculate and appealing.
You do not need to break the bank to effectively market your brand and lure potential customers or clients. A vibrant, cost-effective portable stand populated with eye-catching pull up banners and portable displays may well be enough to set your brand apart from the competition at your next trade show.