29 Nov Preparing for your first trade show?
Your first trade show can be quite a hair raising experience. Not only do you need to have your display stand looking tip-top for the big day, but you also need to be able to deal with the hustle and bustle of all the people that are expected to be there.
The whole point of a trade show is to showcase your products or services directly to the people coming to look for them. Being a trade show, there’s a good chance that you’ll have several other competitors at the exact same show, so putting up your best is the order of the day.
Getting your team together.
You need to make sure you have the best team on board. They have to be briefed on what to expect at the trade show. You will most likely have educated buyers who are familiar with your product and what it takes to make yours stand out from all the rest.
That means they’ll be asking more advanced questions that will require a detailed knowledge of the industry you’re aiming for. If your sales or consulting team isn’t up to scratch, your customer will most likely walk to a competitor’s stand.
Make sure you have enough people to handle the expected traffic. If you can’t afford to hire enough staff, then at least make sure there’s seating for people that are willing to wait. That leads on to the most important point of all, your stand.
Making your trade show booth stand out.
If you want to make a real impact then your trade show stands will need to be memorable. You need to have adequate lighting with posters and brochures that are easy to read and within arm’s reach. If you really want to make a big impression then your staff will be proactively seeking interactions.
It wouldn’t hurt to give away a few goodies every now and again. This is a great way to let your potential client walk away with something they can use, even if you don’t make an immediate sale. If you haven’t already got a display stand for your next trade show, make sure you choose a reliable supplier that builds great trade show booths.