13 Dec Expo display stands that work for you
Imagine walking past an expo display stand and seeing plain white dry-walls, with a few posters and minimal lighting. Even if you bring a first class sales team with the best consultants, your trade show booth still won’t seem very appealing. You need to make sure that you stand out and do something a little different to your competitors. That way you will be remembered by your potential clients.
Ideas for your display stand.
Your display stand needs to be colourful yet tasteful, eye-catching yet appealing to look at. You need to have places for brochures and enough display area to give you maximum signage, without overwhelming your potential visitors. If you are expecting a lot of people to turn up at the expo, then you may need to provide seating for people that need to wait.
Depending on your product or service, you may need to create an actual booth where you can have some privacy or minimise the noise. If you want to make your stand more interactive, you can have display monitors attached to the walls, or podiums that highlight particular products in a glass casing. In addition to that, you’ll want to make sure that it’s all well lit and clearly visible.
Investing in an expo display stand.
If it turns out that expos are good for business, then you will need to do them often. It would be a good idea to consider investing in some really lightweight, and sturdy display modules. Aluminium display stands are a great option here because you get exactly that. You will also want modules that are easy to move and quick to set up. The last thing you need is for customers to walk past while you are still getting ready.
If all else fails you can always rely on an outstanding sales team to get the job done. After all, people often prefer human interaction. So if you have a few well presented staff that are on the ball and ready to speak to clients walking past, you would have already won part of the battle. If you have an attractive display stand, then you’ll definitely want the best people in there to handle all those extra queries.